You've Never Experienced an Event Like This
Breakthru Experiences seamlessly bring together learning, networking, and shared experiences, allowing you to curate your own journey and get value from every moment at RetailClub AI Festival. Choose from 50+ experiences and attend what matters most to you.
You must register by Sept. 2 to participate in the Breakthru Networking Program.
September 22-24, 2026
Huntington Beach, CA
Sept 22-24, 2026 | Huntington Beach, CA
You've Never Experienced an Event Like This
Join RetailClub and access 50+ unique experiences designed to help you and your team grow and learn. It’s fun, first-class and five-star, so secure your ticket today.
You must register by Sept. 2 to participate in the Breakthru Networking Program.
2026 Event Experiences
Experiences are your opportunity to connect, learn, and make memories. These curated activities offer immersive ways to build meaningful relationships with peers, partners, and innovators in retail.
Receptions
Themed receptions on the beach as the sun goes down. Drinks, real conversation, and the peers you came to meet.
Activities
Start your day with yoga or a beach bootcamp, tour the AI Playground, or learn a new culinary skill.
Activations
Sponsor-led experiences across the boardwalk. Try the tools, catch a live podcast, settle a debate over gelato.
Networking
Intimate hosted dinners outside as the sun goes down, with a real meal and genuine conversation.
AI Sandbox
Small, expert-led sessions shaped by the participants. Pressure-tested ideas and what's actually working.
Some Experiences Require Advanced Breakthru Networking Selection.
RECEPTIONS
Welcome Beachside Bash
Toast to the start of RetailClub with Klaviyo and Vibe.co at our opening night celebration by the beach. Connect with the RetailClub community over great food, cocktails, music and a Pacific Ocean sunset. It’s the perfect way to reconnect with familiar faces, meet new ones, and start three unforgettable days in Huntington Beach.
Tuesday, September 22nd from 6:10-8:00 PM
Closing Night Sunset Party
Close out RetailClub with one last celebration by the Pacific. Take in the sunset with the RetailClub community over great food, cocktails and music. It’s the perfect way to toast to three unforgettable days in Huntington Beach.
Thursday, September 24th from 5:05-7:00 PM
Retail AI Council Insiders Party
Kick off RetailClub in style. The Retail Insiders Party is an invite-only evening designed exclusively for senior retail executives.
Tuesday, September 22nd from 7:00-10:00 PM
Women2Watch Cocktail Reception in the Women’s AI Lounge
Join us in the Women’s AI Lounge to celebrate the 2026 Women2Watch Collective and the launch of the Retail AI Pulse Report.
Over cocktails, meet the leaders recognized this year, the partners underwriting the work, and the women shaping AI in retail from the inside. Raise a glass to the leaders reading the signals before they reach consensus, and to the year of work ahead. Signals meet before the people do.
Wednesday, September 23rd from 5:05-6:05 PM
AiR (AI in Retail) Reception for Retail & Brand Professionals
Join us for an exclusive evening celebrating AI in retail, featuring the debut of the 2027 Top AI Leaders in Retail cohort. Enjoy drinks, light bites, and great conversation with industry peers shaping the future of retail AI.
Wednesday, September 23rd from 5:30-7:00 PM
ACTIVITIES
Morning Power Workout: Flex Your Body and Mind
Get active and start your day with purpose at RetailClub. Join us for a dynamic workout built to challenge your endurance, improve mobility, and build total-body strength. All levels welcome.
September 23rd-24th from 6:30-7:15 AM. Location: Meet at Ocean Stage.
Beach Bootcamp: Strength and Sweat by the Shore
This high-energy beach bootcamp fuses strength, cardio, and agility drills with the natural resistance of sand and the ocean as your backdrop. Led by an expert trainer, this all-levels workout is built to challenge your body and fire up your mindset.
September 23rd-24th from 6:30-7:15 AM. Location: Meet at Ocean Stage.
Guided Meditation on the Beach: Calm and Reset
Ease into calm with a guided beach meditation designed to ground your body and clear your mind. Settle into the sand as an expert guide leads you through mindfulness and breathwork. You’ll leave centered, refreshed, and ready for the day ahead.
September 23rd-24th from 6:30-7:15 AM. Location: Meet at Ocean Stage.
Walk & Talk: Morning Steps on the Beach
Skip the gym, skip sitting. Join Women2Watch for an easy morning walk along the Huntington Beach shoreline before the day’s sessions kick off and the boardwalk gets busy. Leave feeling energized, with new connections and a great excuse to get some ocean air before breakfast.
September 23rd-24th from 6:30-7:15 AM
Martini Masterclass: Shake, Stir, and Sip
Shake, stir, and sip your way through a hands-on cocktail workshop featuring a refreshing Pomegranate Mint Martini. Learn bartending techniques, ingredient pairings, and presentation tips from a professional mixologist as you craft this crisp, fruit-forward signature cocktail.
Wednesday, September 23rd from 2:35-3:20 PM
The Coastal Toss: Shrimp Ceviche Making
Discover the bright, refreshing flavors of shrimp ceviche in this lively culinary experience. Learn how fresh ingredients, citrus, herbs, and seasonings come together to create the perfect balance of flavor and texture. Pick up expert preparation tips and techniques before enjoying a taste of this vibrant coastal favorite.
Thursday, September 24th from 2:35-3:20 PM
The Perfect Pour: Boba Tea Making
Discover one of Asia’s most beloved beverages in this hands-on boba-making workshop. Learn how to brew the tea base, cook the tapioca pearls, and balance sweetness and texture as you prepare your own bubble tea to enjoy.
Thursday, September 24th from 1:15-2:00 PM
ACTIVATIONS
The Shopper You Never Met: Real-Time AI Hyper Personalization from First Click to Checkout
We will reveal how AWS powers hyper-personalization for anonymous retail traffic across the full funnel. The Agentic Shopping Assistant reads behavioral cues to guide discovery with conversational intelligence, while Personalized Product Descriptions dynamically reframe product content based on each visitor’s browsing path, search intent, and decision stage.
Wednesday, September 23rd from 2:55-3:15 PM
Beach Club: On the Record
Join us in our luxury beach retreat, just steps off the boardwalk. Every table draws a bold, contrarian take on AI in retail—one for each of RetailClub’s four themes. Your table has to defend it, tear it apart, or rewrite it sharper. Then the whole room votes, live, on every take. No hedging, no hiding behind “”it depends.”” Just real takes, a live vote, and a room that gets the final say.”
Wednesday, September 23rd from 12:30-1:15 PM
Beach Club Confessions
Grab a spritz. Drop your most honest AI confession. Hear it read aloud. No names, no companies.
Wednesday, September 23rd from 2:45-3:30 PM
On Deck with Our Founder: Insights on AI, Order Orchestration, and the Future of Commerce
Join Chris Deck, Founder & CEO of Deck Commerce, for an interactive Q&A on the future of retail operations. With more than 20 years of experience in commerce technology, Chris will share practical insights on AI, omnichannel fulfillment, inventory optimization, and modern order management.
Wednesday, September 23rd from 2:00-2:30 PM
Watson Live! Brings the Retail AI Debates to RetailClub, Presented by Kibo Commerce
Three hot topics, two sides, one vote. Rick Watson runs the room the same way his sessions always pack out: no scripted answers, real disagreement, and the hard questions about agentic commerce that most panels dodge.
Wednesday, September 22nd from 11:30-1:30 PM
Cool Hang at the Retail AI Council Beach House
Join us for a networking happy hour at the Retail AI Council Beach House. This experience is designed for retail leaders to unwind, connect with other executives, and have a laid back recap of the day’s sessions over summer cocktails.
Wednesday, September 23rd from 5:05-6:05 PM
The People Powering AI – Real Retailer Stories
Anne Mezzenga of Retail Field Report will record interviews with retailers in front of a live audience to understand how they’re deploying AI in their organizations, what worked, and, more importantly, what didn’t.
Wednesday, September 23rd from 5:15-6:00 PM and Thursday, September 24th from 12:20-1:05 PM
Executive AMA & Coffee Bar for Retail’s C-Suite
Join us for a candid, coffee-fueled executive AMA where retail’s senior leaders trade real talk on the growth challenges reshaping dropship, marketplace, and omnichannel commerce.
Wednesday, September 23rd from 1:00-1:45 PM and Thursday, September 24th from 1:00-1:45 PM
AI’s 10x Retail Impact: Where Leaders Should Invest—and What It Takes to Scale
Where can AI create outsized value in retail, and how should leaders decide what to fund first? This boardroom discussion explores how to move beyond pilots and scale AI across merchandising, supply chain, store operations, pricing, and customer experience.
Wednesday, September 23rd from 10:05-10:35 AM
Your Agent Passed Every Eval. Your Shopper Still Left.
Your shopper doesn’t search anymore. They ask. And when an AI agent handles that search, discovery, or return, it can pass every eval you’ve built and still lose the sale and the customer. Conviva’s CEO Keith Zubchevich shows what actually happens inside those conversations.
Wednesday, September 23rd from 12:30-1:05 PM
Retail Leader Panel: New Research on the Changing Role of the Marketer
Join us for a conversation on what it truly takes to build an AI-native marketing organization. We will dig into the roles quietly expanding, the skills teams are racing to build, the ownership line between marketing and IT, and how brand quality holds up once content scales.
Wednesday, September 23rd from 9:25-9:55 AM
Your Next Shopper Is AI: Becoming the Choice of Agents, or an Agent of Choice
Join us for a panel discussion where attendees will hear firsthand from retailers navigating the shift to agentic commerce, sharing what they changed, what surprised them, and the results so far.
Thursday, September 24th from 1:15-1:50 PM
Repeat Purchases for Retail Leaders
Join us for a live store credit demo set inside a Mejuri pop-up store atmosphere where attendees will see firsthand how Mejuri drives repeat purchases and long-term customer retention.
Wednesday, September 23rd from 1:00-1:40 PM and Thursday, September 24th from 1:00-1:40 PM
Sip, Shop & Scale for Retail Executives
Join us for a curated coffee and shopping experience inside a Mejuri pop-up store where attendees will browse exclusive pieces over craft coffee.
Wednesday, September 23rd from 9:30-10:00 AM
Rise.ai & Mejuri: Fireside Chat + Q&A for C-Suite Decision Makers
Join us for an intimate Rise.ai & Mejuri fireside chat and open Q&A inside a Mejuri pop-up store where attendees will hear how store credit is redefining retention for modern retail brands.
Thursday, September 24th from 10:00-10:30 AM
Denim & Drinks
Great drinks, great company, and a one-of-a-kind Levi’s piece. Enjoy casual networking, see how SCAYLE Studios is transforming retail content with AI, and personalize a premium denim item with custom embroidery.
Wednesday, September 23rd from 5:05-6:05 PM and Thursday, September 24 from 2:45-3:25 PM
How to Capture the Trillion Dollar Opportunity from AEO Agentic Commerce: Get your Brand AEO Ready!
AI shopping is projected to become a trillion-dollar channel, according to McKinsey. The brands that win will be the ones with the right content at the right place at the right time.
Wednesday, September 23rd from 9:30-10:00 AM and Thursday, September 24 from 9:30-10:00 AM
Interactive Voice AI Demo Experience for Retail Executives
Join us for a hands-on demo experience where attendees will explore two live stations over drinks and snacks: one showcasing AI voice agents transforming retail and commerce, the other featuring ELMusic and the creative side of voice AI.
Thursday, September 24th from 2:30-3:00 PM
Turning Fandom into Omnichannel Engagement: A Discussion with Boot Barn
Join Boot Barn CDO Jon Kosoff at the VMG Hub for a fireside chat on all things Omnichannel, and how ecommerce and truly work in concert with in-store engagement to propel one of the fastest growing US retailers.
Thursday, September 24th from 1:05-1:35 PM
The Consumer Moved First: Rebuilding the Retail Operating Model Around AI-Native Shoppers
AI is quickly reshaping how America shops. Nearly one in three U.S. shoppers now use AI to decide what to buy, a behavior that barely existed three years ago, and they trust it more than almost any other source. Most brands are bolting AI onto operating models built for a different shopper. The leaders are rethinking data, merchandising, and organization.
Thursday, September 24th from 12:30-1:05 PM
Why Winning Agentic Commerce Starts with Fit
Join us for an expert-led conversation where retail leaders will explore how fit intelligence and conversational AI remove friction from the shopping journey.
Thursday, September 24th from 9:25-9:55 AM
When the Customer Journey Goes Dark
Join us for an expert-led discussion where retail executives will explore a new AI reality: the customer journey is going dark, but customer intelligence can’t.
Wednesday, September 23rd from 2:45-3:20 PM
The Retailer’s AI Cookbook: From Prep to Plate
The most successful AI strategies are crafted with multiple ingredients and use cases—not one big transformation initiative. Join leading retail executives for an unscripted roundtable conversation about what’s actually working, from early experimentation to measurable business impact. You’ll leave with a recipe for success that you can apply immediately, no matter where you are in your AI journey.
Wednesday, September 23rd from 2:00-2:35 PM
Claude Coworkshop: A Hands-On Session for Retail
This is a working session, not a demo. You’ll sit down with Claude and build something against a real retail problem — a pricing analysis, an assortment review, a vendor scorecard, a board-prep summary. Bring one from your own week, or use one of ours.
Thursday, September 24th from 1:00-1:25 PM, 1:30-1:55 PM, 2:00-2:25 PM, and 2:30-3:00 PM
Retail in the Agentic AI Era: Building the Trusted Foundation for Growth
Retail is entering the Agentic AI era, where intelligent automation and AI agents are transforming customer engagement, efficiency, and decision-making. In this fireside chat, Splunk leaders discuss how retailers can turn AI ambition into measurable growth with the security, observability, and resilience needed across stores, e-commerce, supply chains, and hybrid cloud ecosystems.
Wednesday, September 23rd from 10:00-10:20 AM and 2:00-2:20 PM
AI-Ready Retail: Powering the Intelligent Store with Cisco Unified Edge
AI is transforming retail with smarter operations, personalized customer experiences, and real-time decision-making. Learn how Cisco Unified Edge converges compute, networking, storage, and security into a single platform that simplifies deployment, centralizes management, and securely scales AI across distributed stores.
Thursday, September 24th from 10:00-10:20 AM
Gut Check for Marketing Growth with Olipop and Keen For Brand Leaders
Join us for an Olipop taste test and live marketing mix session where attendees will sample new flavors, share their 2027 goals, and see how their current channel strategy compares with brands driving stronger growth.
Wednesday, September 23rd from 2:45-3:15 PM
AI Brand Visibility for Brand Leaders
Join us for an insightful session exploring how AI is reshaping brand discovery and why AI visibility is a brand health challenge, not an SEO one. This Experience is designed for brand leaders looking to understand how AI perceives their brand. Attendees will leave with a framework for measuring AI visibility and a first look at tracking AI perception alongside human brand sentiment.
Wednesday, September 23rd from 9:25-9:45 AM and Thursday, September 24th from 9:25-9:45 AM and 2:50-3:10 PM
Winning the Digital Shelf: A Gelato Break for Retail Leaders
Join Salsify for a quick, refreshing break to talk about what’s actually working (and what isn’t) on the digital shelf right now. Grab a gelato and get a candid read on where retailers are winning and losing ground with customers online.
Thursday, September 24th from 2:15-2:45 PM and 2:45-3:15 PM
Digital Shelf Wins & Drinks with Salsify
Join Salsify for drinks, apps, and a candid conversation about what’s actually working (and what isn’t) on the digital shelf right now. Trade notes with fellow retail leaders and get a few quick, interactive looks at how top brands are winning online.
Wednesday, September 23rd from 5:05-5:50 PM
Thinking Caps: Personalize Your Retail Club Look
Join us in creating your own custom GiGi Pip hat while connecting with retail leaders navigating the future of AI. Enjoy meaningful conversations on innovation, leadership, and change as you craft a hat that’s uniquely yours.
Wednesday, September 23rd from 1:30-2:00 PM, 2:30-3:00 PM, and 5:15-5:45 PM
Agentic AI Meets Talent: The Consumer Workbench Masterclass
The way consumer work gets done is changing. Agentic AI and talent should be paired, not one replacing the other. In this masterclass, we’ll introduce the Consumer Workbench concept, our vision for how the future of work gets done.
Wednesday, September 23rd from 10:00-10:30 AM, 1:30-2:00 PM, and Thursday, September 24th from 10:00-10:30 AM
PSYKHE AI’s Taste Test Bar
Ninety seconds, one personality quiz, one cocktail that you didn’t choose, but will probably like. Stop by the booth, take the quiz, and we’ll pour you the drink your results predict.
Wednesday, September 23rd from 5:05-6:05 PM
Discover Your Pricing Decision Style for Pricing Leaders
Join us for an interactive assessment where attendees will discover their Pricing Decision Style through a series of real-world retail pricing challenges.
Wednesday, September 23rd from 10:00-10:30 AM and Thursday, September 24th from 2:50-3:20 PM
Happy Hour: Ask the Beverage Aisle Anything
Join a happy hour for retail leaders on the question everyone is circling: what changes when an AI agent, not an analyst queue, answers your category questions? Over drinks, we will talk through why pricing shifts, stockouts, and underperforming promos still take days to answer, and what it looks like when they take minutes.
Wednesday, September 23rd from 5:05-6:35 PM
Retail & AI Signals Swap: Name It, Match It
There’s a lot of noise around AI. What are you seeing, hearing or sensing that isn’t getting enough attention? Join us for a lunch-time think tank.
Wednesday, September 23rd from 12:30-1:15 PM
Trust in the Agentic Era: Securing the New AI-Driven Shopper
A new “fifth channel” of commerce is here: autonomous AI agents are now researching, comparing, and buying on behalf of consumers. But how do you verify a machine? Join Ping Identity to explore the digital trust dilemma of the AI era.
Wednesday, September 23rd from 10:30-10:45 AM and Thursday, September 24th from 2:15-2:30 PM
Beyond Discovery: Building AI Experiences Customers Love (Fireside Chat)
Showing up in AI search is just the start. The real edge is using AI to reinvent the experience customers have with your brand. In this fireside chat, an enterprise retailer shares how they built an AI-powered experience for one of life’s biggest purchases.
Wednesday, September 23rd from 10:00-10:45 AM
Beyond Discovery: Building AI Experiences Customers Love (Panel Discussion)
The way people find and buy is changing faster than at any point in history. In this panel discussion, Shopify’s own experts share the view from inside: what data across millions of storefronts reveals about how AI is reshaping discovery, compressing the buyer journey, and changing what it takes for brands to stay visible.
Thursday, September 24th from 10:00-10:45 AM
Can a Brand Stay Human in an Algorithmic World?
Great brands are built on emotion, story, and human connection. Yet more of how shoppers discover those brands is now governed by algorithms and AI — structured data and models deciding what gets surfaced.
That raises a real tension: optimize for the algorithm or the human, and can you do both without losing your soul? Bringing together a high-growth brand, a retail veteran, and an AI-commerce founder, this panel explores how brands stay legible to machines without losing their identity.
Wednesday, September 23rd from 1:15-1:50 PM
The Jason & Scot Show: Live from RetailClub
Join us on the boardwalk for a live taping of the Jason & Scot Show, one of retail’s longest-running and most-followed podcasts.
Wednesday, September 23rd from 12:45-1:15 PM
Retailgentic Live: A Retailer Case Study in Agentic Commerce
Join us for a live-streamed taping of Retailgentic, hosted by Scot Wingo. In a candid on-stage case study, a leading retailer shares how they’re getting found, chosen, and bought across AI shopping surfaces.
Thursday, September 24th from 12:45-1:15 PM
Building Your ACO Org: The Team Behind Agentic Commerce Optimization
Join us for a working session on how to build your ACO team. As AI agents reshape product discovery and purchase, the teams that win are built differently. We’ll map the roles, skills, and operating model of an ACO org.
Thursday, September 24th from 1:20-1:50 PM
Ahead of the Brew: What AI Pacesetter are Doing Differently
AI is delivering real results in retail, but the gap between average and exceptional is widening fast. Join us for a coffee bar conversation where attendees will explore what separates AI Pacesetters from the rest.
Wednesday, September 23rd from 9:10-9:40 AM
Stay Ahead of the Melt: Discover How AI Keeps Every Store On-Brand, Automatically
Join us for an ice cream bar & gelato station where attendees will see a demo of ServiceNow’s latest AI innovations and solutions built for retailstore operations.
Wednesday, September 23rd from 2:00-2:30 PM
Brewed in the Field: Lessons from the Front Lines
Join us for a specialty iced coffee bar experience where attendees will engage with Fujitsu Professional Services experts and explore real-world ServiceNow-powered retail transformation stories.
Thursday, September 24th from 9:30-10:00 AM
Nothing Melts on Our Watch: Every Agent. Full Control
Join us for an ice cream bar & gelato station where attendees will get an inside look at how ServiceNow helps retailers secure every asset, identity, and AI agent across thousands of sites.
Thursday, September 24th from 2:00-2:30 PM
The Secret Menu: Your Customer Connection Profile, Mixed to Order
Join up to 10 senior retail leaders for an afternoon pick-me-up at the Epsilon soda bar. Participate in a brief interactive assessment inspired by our latest research, uncover your personalized profile and be matched to an exclusive, secret soda recipe.
Wednesday, September 23rd from 2:45-3:15 PM and Thursday, September 24th from 2:00-2:30 PM
The Age of the Intelligent Asset: What Every Retail Leader Needs to Know
Generative AI solved content creation, but exposed a new challenge: governing, adapting, and activating content at scale. Explore the rise of the Intelligent Asset: enriched with context, brand-compliant, and ready for activation at scale.
Wednesday, September 23rd from 9:30-10:00 AM and 2:00-2:30 PM
From Guesswork to Growth: How Helzberg Uses AI to Lift Every Store
Most retailers know which stores are underperforming. Almost none know exactly why. Helzberg and Zipline set out to change that, building AI-powered intelligence into daily store operations to pinpoint exactly where and how performance is won or lost.
Thursday, September 24th from 10:05-10:35 AM
Talk to Buy: Voice & Conversational Commerce Is Coming Faster Than You Think
Customers are already talking to AI to research, compare, and buy — and most retailers aren’t ready to be the answer it returns. This session cuts through the hype on voice and conversational commerce.
Thursday, September 24th from 2:45-3:20 PM
How Psycho Bunny Is Scaling AI Agents Across Retail: From Replenishment to Autonomous Merchandising
Join Psycho Bunny, Intelo, and Fluent Commerce for a real-world look at how enterprise AI agents are moving from pilots to production. See how Psycho Bunny combines Intelo’s AI platform with Fluent’s real-time inventory and order data to power intelligent merchandising and replenishment at scale.
Thursday, September 24th from 2:00-2:35 PM
From Pilot to P&L: An Unfiltered Guide for Retail Technology Leaders
Join us for an interactive session where attendees trace real retail AI initiatives from pilot to P&L, see where the stalled ones fell off, and test your instincts on which pilots shipped.
Wednesday, September 23rd from 12:45-1:20 PM and Thursday, September 24th from 10:00-10:35 AM
Agent or Automation? A Retail Marketer’s Field Guide to Real Agentic AI
Join us for a deep dive session where attendees will learn how to separate truly agentic platforms from automated workflows.
Wednesday, September 23rd from 10:15-10:40 AM
How Goodr Uses AI-Powered SMS to Turn High-Intent Moments Into an Always-On Demand Engine
In this session, goodr shares how it uses Attentive SMS and AI-powered targeting to drive demand during product drops, peak shopping periods, and loyalty moments while protecting the customer experience.
Wednesday, September 23rd from 2:40-3:05 PM
CMO Wire: How AI Is Reinventing Modern Marketing
AI is reshaping how brands understand customers, make decisions, and act on intent in real time. In this conversation, a leading marketing executive shares how their organization is evolving customer data, personalization, and engagement for an AI-first world.
Thursday, September 24th from 2:15-2:40 PM
AI Checkout & Intelligent Order Orchestration Experience for Ecommerce Leaders
Join us for an interactive discussion where ecommerce leaders explore how AI-powered checkout and intelligent order orchestration are reshaping the customer journey.
Wednesday, September 23rd from 10:00-10:40 AM and Thursday, September 24th from 10:00-10:40 AM
Battle of the Retail Podcasters – Retailers, Ask Us Anything!
Join us for a Battle of the Retail Podcasters where retail executives can ask your favorite podcast hosts what they really think about AI in retail and how they see retail executives implementing AI and achieving a real return on their investment. Hosts from The Retail Razor Show, The Jason & Scot Show, The Watson Weekly, and Retail Field Report will be on stage delivering the insights you need based on their experiences hosting discussions with a wide variety of retail brands.
Thursday, September 24th from 2:50-3:25 PM
Custom Hat Patch Bar & Agentic Customer Engagement
Upgrade your festival style at the Insider One Hat Patch Bar. Pick your favorite trucker hat and mix-and-match custom patches while discovering the future of agentic customer engagement alongside industry peers and experts.
Wednesday, September 23rd from 10:00-10:30 AM and 2:00-2:30 PM, and Thursday, September 24th from 10:00-10:30 AM
The Checkout Paradox: Why Agentic Commerce Makes Conversion More Important
AI is changing product discovery. As AI agents deliver shoppers with shorter decision journeys, checkout becomes an even bigger competitive advantage. Join AWS and Stripe to explore why AI commerce depends on fast, simple, and trusted conversion, on your site and inside AI agents.
Wednesday, September 23rd from 1:25-1:45 PM
Deep dive on Agentic Shopping Assistant on AWS
What if your site could offer the AI-guided shopping experience that drove billions in incremental sales on Amazon.com? The Agentic Shopping Assistant on AWS makes it possible, combining Amazon Bedrock, AgentCore orchestration, and OpenSearch retrieval into a customizable commerce agent.
Wednesday, September 23rd from 9:25-9:45 AM
Learn How Retail AI Council Members are Leveraging AI for Real Outcomes
Join leaders from AWS and the Retail AI Council for a panel discussion exploring how the Council is helping retailers harness AI. Featuring a Council leader, two retail executives, and two industry partners, this session offers firsthand perspectives on collaborative AI strategies driving real outcomes.
Thursday, September 24th from 3:05-3:25 PM
Architecting Trust: Lessons from the Front Lines of Responsible AI
Join us for a fireside chat between Retool and Anthropic, exploring how leading retailers and brands are moving beyond AI experimentation to enterprise-wide adoption.
Thursday, September 24th from 2:35-2:55 PM
AI Agents, Human Judgement: How Retailers Are Scaling Content Without Losing Control
Join us for a discussion on what happens when AI agents enter the retail content supply chain. Attendees will see where full automation works, where it does not, and how a human decision-maker that stays at every checkpoint that matters.
Wednesday, September 23rd from 12:55-1:15 PM
Automate Everything Boring: See 3 Live Retail Content Flows, Start to Publish
Join us for a live demo session where attendees will watch three retail content flows run end to end: a trending term turned into a shoppable buying guide, one product taken live in 15 markets, and supplier images standardized and published automatically.
Thursday, September 24th from 1:25-1:45 PM
Building Your AI Revenue Engine
Join us for a look at what it takes for brands to become “AI-ready,” as AI agents increasingly recommend—and soon purchase—products on shoppers’ behalf. This session explores practical strategies for brands to stay visible and recommendable in an AI-driven commerce landscape.
Thursday, September 24th from 12:25-12:45 PM
Agentic Commerce in Practice: A Fireside Chat
Join our Chief Customer Officer and a leading retail brand for a candid conversation about what agentic commerce looks like in the real world, beyond the hype. This fireside chat digs into the practical realities of implementing AI-driven shopping experiences, from early lessons to what’s working today.
Wednesday, September 23rd from 1:55-2:15 PM
Retail Roundtable: Catalog Readiness, Agent Discovery and the Brands Getting It Right
AI agents are reshaping how products get discovered, and most brands are still figuring out what that means. This open roundtable brings together retail and brand leaders to share what they’re seeing in the field, what’s working, and what remains unsolved.
Thursday, September 24th from 10:05-10:40 AM
Retail Roundtable: The Token Tax Killing Your AI Strategy
Join us for a candid roundtable discussion where retail leaders compare notes on the industry’s newest margin pressure: the AI token tax. AI got 10x cheaper last year, but enterprise AI bills tripled anyway.
Wednesday, September 23rd from 1:20-1:55 PM
Retail Roundtable: Protecting AI-Driven Customer Experiences From Fraud and Abuse
As retailers invest in AI-powered customer experiences, fraud and automated abuse are increasingly undermining trust, personalization, and revenue. Join retail leaders to discuss emerging attack trends and practical strategies for protecting customer experiences without adding friction.
Thursday, September 24th from 12:20-12:55 PM
Retail Roundtable: Great Supply Chains Are Led by Experts. Exceptional Ones Equip Them with AI
Retail supply chains are built on decades of expertise, proven operating practices and hard-earned experience. Yet today’s volatility, disruption and data complexity mean even the most capable teams cannot evaluate every signal that could influence critical decisions. Join fellow retail leaders to discuss how AI, integrated data and the AWS ecosystem, including access to rich third-party datasets through AWS Data Exchange, can augment human expertise.
Wednesday, September 23rd from 12:20-12:55 PM
Retail Roundtable: Transforming Retail’s Content Supply Chain
The single-use era of content is over in the age of intelligent assets. Join us for a roundtable discussion where retail and brand leaders explore what comes after content creation: how a connected content supply chain governs, enriches, and activates assets at scale.
Thursday, September 24th from 1:20-1:55 PM
What’s the Scoop: One Platform, One Marketplace, Zero Friction
Most retailers stitch together a CDP, email tool, and personalization layer, then spend months waffling through procurement. What if you got it all in one AI-native platform, bought through your AWS agreement, in weeks? Join Bloomreach, an AWS Retail Competency Partner, for a candid take on collapsing your martech stack and procurement cycle. Grab a scoop, skip the RFP.
Wednesday, September 23rd from 2:45-3:15 PM
What’s the Scoop: From Cloud Spend to Commerce Revenue
You’ve invested in AWS and your data lives there. But is your commerce stack turning that into revenue, or just melting away? Join Bloomreach, an AWS Retail Competency Partner, for an open dialogue on connecting AWS infrastructure to real outcomes.
Thursday, September 24th from 2:45-3:15 PM
Retail Roundtable: Preparing Your Commerce Stack for Agent-Driven Shopping
Join Stripe for a roundtable on how AI is changing how shoppers find and buy products—and what it means for your commerce stack. With 20% of holiday ecommerce traffic projected from AI agents, this session is designed for retail leaders moving from “exploring” to “ready.”
Wednesday, September 23rd from 10:05-10:40 AM
Stop Piloting AI Content. Start Running It.
Every retailer has the same AI building blocks, models, platforms, and vendor decks, but almost most none have turned that into a working content operation. The gap is execution: the right use cases, one shared data foundation instead of five, and a path from pilot to scale. This session shows how Deloitte and AWS close that gap.
Thursday, September 24th from 12:55-1:15 PM
Moving Decision Making from Mass to Micro in Retail
Retailers have made decisions at scale, across segments, categories, store clusters, and planning cycles. But consumers experience retail individually: one interaction, one product, one moment at a time. We’ll explore how Converge by Deloitte for Consumer helps retailers move from mass to micro decision making.
Wednesday, September 23rd from 2:25-2:45 PM
The Parrot Problem: Why AI Search Has a Second Dimension Retail Can’t Ignore
AI doesn’t just answer questions about your brand—it editorializes. And showing up in AI search is only the beginning. The harder question is: How are you showing up?
Thursday, September 24th from 10:20-10:40 AM
A Beautiful Constraint: How Global Brands Are Securing Vibe-Coded Apps
Join us for a fireside chat exploring how global brands like Colgate-Palmolive and Pernod-Ricard are capturing the upside of AI without multiplying risk as more employees build apps, workflows, and agents.
Wednesday, September 23rd from 9:55-10:15 AM
Retail AI in Production: Can Your AI Agents Pass Security Review? See it Live
Join us for a live demo showing how AI-powered apps and agents can move from pilot to production without compromising enterprise security.
Thursday, September 24th from 9:55-10:15 AM
Agentic AI, Governed: What It Actually Takes to Trust AI With Pricing and Promotions
Agentic AI is moving pricing and promotions from static rules to systems that simulate markdown curves, promotion ROI, and inventory position in real time. But most pilots never make it into the P&L, and the gap is rarely the algorithm. In this session, we’ll explore what it actually takes to operationalize agentic AI for pricing decisions responsibly, including the AWS Bedrock AgentCore architecture that makes it possible and the governance model that keeps humans in the loop as decisions move faster.
Thursday, September 24th from 9:25-9:45 AM
Shuck, Sip, & Talk Autonomous Subscriptions
Join us for oysters, bubbly, and a conversation on autonomous subscriptions. This Experience is designed for retail and ecommerce leaders who want to move past manual reorder logic and see what it takes to build subscriptions that acquire, retain, and grow revenue on their own.
Wednesday, September 23rd from 2:55-3:25 PM
Build Your Own Beach Kit
Grab a waterproof swim bag and take home products from Hairstory, Shinesty, Laundry Sauce, and many more of your favorite next gen DTC brands, all using Klaviyo and Vibe.co to drive real growth.
Wednesday, September 23rd from 9:45-10:45 AM and 2:25-3:25 PM, and Thursday, September 24th from 9:45-10:45 AM and 2:25-3:25 PM
Human Vision. Machine Intelligence.
Gain a clearer AI growth framework and receive a premium pair of DITA-Lancier sunglasses. The future is so bright, we have to wear shades—especially at the beach!
Wednesday, September 23rd from 1:00-1:30 PM and 2:50-3:20 PM, and Thursday, September 24th from 1:00-1:30 PM and 2:50-3:20 PM
Deep Dive Into New Insights on Elevating the AI-Driven Retail Brand
The typical AI shopping assistant isn’t keeping up with today’s high-demand online consumers. Imagine, instead, multiple AI agents working together behind the scenes to transform static browsing into intelligent, guided journeys. Adobe + Merkle are inviting you to a discussion on this critical shift in AI-driven retail.
Wednesday, September 23rd from 2:00-2:30 PM and Thursday, September 24th from 9:30-10:00 AM
Fuel Up with Açai & Cold-Pressed Juice: AI-Powered Commerce with AG Jeans & AWS
Join AG Jeans, Cloudinary, and AWS for a practical conversation on how retail brands are modernizing their visual content stack with AI. Explore how intelligent assets, automated workflows, and connected systems enabled AG Jeans to speed up merchandising and drive 20% YoY conversion growth on mobile. Start your morning with açai bowls and cold-pressed juice, and walk away from our session with a real-world playbook for scaling content and commerce.
Wednesday, September 23rd from 9:00-10:25 AM
How Retailers Turn Third-Party Content Into a Growth Lever
Shoppers who interact with third-party images and videos convert at an average rate 114.4% higher, according to PowerReviews research. Join AWS and Cloudinary experts to learn how AI helps retailers turn this growing volume of third-party content into a strategic advantage: scaling faster without compromising brand standards, authenticity, and customer trust. Join us for refreshing beverages and a first look at how retailers are scaling third-party content without losing brand control.
Wednesday, September 23rd from 2:40-3:20 PM
Real-time Discoverability in an AI World: A Collective Experiment & Working Session
Join us for a live working session where attendees will run real shopper queries against AI assistants and find out how answers are shaped across personas in real time.
Thursday, September 24th from 9:30-10:00 AM
Lights, Camera, Luna: Star in a Personalized Film Solving the Case of the Invisible Brand
Join RetailClub’s inaugural animated series with Luna, the AI exec canine and Spangle’s Chief Guardrail Officer. You get a short film starring you, and you are part of a mystery case involving your fellow attendees at Retail Club.
Wednesday, September 23rd from 1:30-2:00 PM
BFCM AI Strategy Panel for Retail Leaders
Join us for an expert-led panel where retail leaders explore the AI use cases that stand up to the pressure of BFCM. This session is designed for retailers ready to turn AI from experimentation into measurable impact when peak-season stakes are highest.
Wednesday, September 23rd from 10:15-10:40 AM
AI Media Buying Session for Retail Leaders
Join us for an intimate session where retail leaders explore how AI is rewriting the media buying playbook and enabling teams to operate at the speed required to win their audiences.
Wednesday, September 23rd from 3:00-3:20 PM
AI-Powered Commerce Panel for Retail Leaders
Join us for an expert-led panel where retail leaders explore how brands are building the foundations for AI-powered commerce operations and balancing AI autonomy with human judgment.
Thursday, September 24th from 10:20-10:45 AM
Demo: See the Latest from Retail’s First Fully Agentic AI Platform in Action
Join us for an intimate, interactive demonstration of Profitmind, Andrew Ng’s and Mark Chrystal’s fully agentic AI platform developed exclusively for retailers.
Wednesday, September 23rd from 9:20-10:00 AM and Thursday, September 24th from 9:20-10:00 AM
What AI Shopping Optimization Actually Delivers: Real Results, Real Misses, and How to Measure Both
AI agents are shopping for your customers, deciding what gets recommended, ignored, or never surfaced. Join Fabric and Netalico for insights from client projects, including AI-referred shoppers who converted at 2x the rate and added to cart 30–70% more often, plus examples of what AI got wrong.
Wednesday, September 23rd from 12:25-12:45 PM
Board Member AMA: Learn How Boards Make Decisions & How to Get on One
Join us for an interactive Ask Me Anything with Michael Relich, a current board director at Tillys who has held CEO and COO roles at PacSun, Eddie Bauer, Lucky Brand, Crate & Barrel, and Guess.
Thursday, September 24th from 12:30-1:00 PM
Coffee Break: Get Your Data AI-Ready
Brand and retail leaders understand the importance of AI, but many struggle translating that importance into impact. Often, the roadblock is enterprise data, which can be fragmented, inconsistent and inaccessible to the broader organization. But it’s a misconception that data needs to be perfect to successfully implement AI.
Thursday, September 24th from 2:00-2:45 PM
From Campaign Calendar to Living Growth System: Reawakening Retail with Agents
Every retail brand runs dozens of triggered journeys, welcome, cart abandon, replenishment, winback, post-purchase, loyalty, that were sharp at launch and have quietly rotted ever since. We’ll show what keeps teams stuck from running a living, breathing growth system, and how agents can help elevate your team’s taste, cut AI slop with real control and governance, kill the coordination tax, and empower you to move 10x faster.
Thursday, September 24th from 1:45-2:05 PM
Big Bets in AI: Why EDI and the PDF Routing Guide Will Die
Join Elle Smyth, Co-Founder and CEO of RetailReady, and Kira Tierney, Director of Operations at Fabletics, for an unfiltered conversation on the end of EDI.
Wednesday, September 23rd from 12:30-12:50 PM
AI Shopper Behavior Data Session for Enterprise Commerce Leaders
Join us for a data session where attendees will see what shopper behavior really looks like across 55M+ daily sessions and 100+ brands.
Wednesday, September 23rd from 10:05-10:25 AM
AI in Action: The Retailer’s AI Reality Check
With every AI solution promising transformation, the challenge is knowing what’s worth the investment, what will improve the customer experience, and what’s simply noise. In this candid fireside chat, Noam Paransky, retail industry expert and former Chief Omni & Innovation Officer at Tapestry, joins Quantum Metric to share a retailer’s perspective on separating innovation from distraction.
Wednesday, September 23rd from 10:25-10:45 AM
AI in Action: How AI is Redefining the Teams Building Customer Experiences
AI isn’t just changing the customer experience. It’s reshaping the teams behind it. Go behind the scenes with a leading retailer to explore how roles, workflows, and ways of working are evolving, where new challenges are emerging, and what it takes to build better customer experiences in an AI-first world.
Wednesday, September 23rd from 1:15-1:35 PM
AI in Action: Scaling AI for Business Impact
The AI conversation has moved beyond “What’s possible?” to the harder question: “What’s actually working?” In this candid discussion, Dave Finnegan, Operating Partner at BlackFinn Partners, and Quantum Metric explore what it takes to scale AI responsibly and turn experimentation into measurable impact.
Wednesday, September 23rd from 2:00-2:20 PM
AI in Action: What Separates AI Experiences that Shoppers Adopt from Those They Don’t?
Launching AI is easy; adoption is the real test. Novelty alone won’t earn customer trust or loyalty. Join us to hear from leading retailers about how they identify signals that reveal adoption, friction, and real value.
Thursday, September 24th from 10:20-10:40 AM
Career Leverage with New Road Capital: Think Like a VC, Grow Like an Operator
Join us for an interactive session with Dave Finnegan, who spent fifteen years as CIO at Build-A-Bear, then added marketing and creative as Customer Experience Officer at Orvis, and now advises NewRoad Capital Partners and NRF CMO and Digital Councils.
Wednesday, September 23rd from 1:00-1:30 PM
Most Retailers Have AI but Few Are Seeing Real Profit. Here’s What Actually Works
According to Merkle’s research of 100+ billion-dollar enterprises, 88% have deployed AI solutions, yet only 6% can link those investments directly to bottom-line EBITDA gains. Holden Bale, Global Chief Strategy Officer at Merkle, identifies the execution patterns that separate retailers generating real value from those simply spinning up projects.
Thursday, September 24th from 2:40-3:10 PM
AI Is Eating the Marketing Stack: How 5+ Social Tools Become One
The average enterprise social team runs five to six disconnected tools: one for listening, one for publishing, one for creators, one for CX, one for analytics. Hear how AI is fundamentally shifting workflows to drive more revenue and bring teams together.
Wednesday, September 23rd from 9:50-10:10 AM
Winning AI Shopping: Where Retail Is Headed and Where You Stand Today
Shoppers are skipping search engines and turning to AI assistants to decide what to buy, where to buy it, and why one product beats another. Join fabric CEO Mike Micucci and Netalico to explore how AI evaluates catalogs, what brands need to stay visible, and where discovery is headed.
Wednesday, September 23rd from 10:25-10:45 AM – Thursday, September 24th from 1:15-1:35 PM
NETWORKING
A Coastal Dinner Experience with Salsify
RetailClub’s Networking Dinner Series brings together like-minded individuals from the retail community for casual networking dinners at premier Huntington Beach venues. Enjoy delicious food, stunning views, and engaging conversations. The best part is that Networking Dinners are free to attend, thanks to the support of our sponsor community.
Wednesday, September 23rd from 7:00-9:00 PM
A Toast to the Coast with FERMAT Commerce
RetailClub’s Networking Dinner Series brings together like-minded individuals from the retail community for casual networking dinners at premier Huntington Beach venues. Enjoy delicious food, stunning views, and engaging conversations. The best part is that Networking Dinners are free to attend, thanks to the support of our sponsor community.
Wednesday, September 23rd from 7:00-9:00 PM
An Oceanfront Evening with Logicbroker
RetailClub’s Networking Dinner Series brings together like-minded individuals from the retail community for casual networking dinners at premier Huntington Beach venues. Enjoy delicious food, stunning views, and engaging conversations. The best part is that Networking Dinners are free to attend, thanks to the support of our sponsor community.
Wednesday, September 23rd from 7:00-9:00 PM
Dinner by the Waves with Cloudinary
RetailClub’s Networking Dinner Series brings together like-minded individuals from the retail community for casual networking dinners at premier Huntington Beach venues. Enjoy delicious food, stunning views, and engaging conversations. The best part is that Networking Dinners are free to attend, thanks to the support of our sponsor community.
Wednesday, September 23rd from 7:00-9:00 PM
Golden Hour Vibes with delight.ai
RetailClub’s Networking Dinner Series brings together like-minded individuals from the retail community for casual networking dinners at premier Huntington Beach venues. Enjoy delicious food, stunning views, and engaging conversations. The best part is that Networking Dinners are free to attend, thanks to the support of our sponsor community.
Wednesday, September 23rd from 7:00-9:00 PM
Savor the Sunset with ServiceNow
RetailClub’s Networking Dinner Series brings together like-minded individuals from the retail community for casual networking dinners at premier Huntington Beach venues. Enjoy delicious food, stunning views, and engaging conversations. The best part is that Networking Dinners are free to attend, thanks to the support of our sponsor community.
Wednesday, September 23rd from 7:00-9:00 PM
Sunset Social with Klaviyo & Vibe.co
RetailClub’s Networking Dinner Series brings together like-minded individuals from the retail community for casual networking dinners at premier Huntington Beach venues. Enjoy delicious food, stunning views, and engaging conversations. The best part is that Networking Dinners are free to attend, thanks to the support of our sponsor community.
Wednesday, September 23rd from 7:00-9:00 PM
Dusk & Dine with Domaine
RetailClub’s Networking Dinner Series brings together like-minded individuals from the retail community for casual networking dinners at premier Huntington Beach venues. Enjoy delicious food, stunning views, and engaging conversations. The best part is that Networking Dinners are free to attend, thanks to the support of our sponsor community.
Wednesday, September 23rd from 7:00-9:00 PM
Sips, Bites & Sunset with Salesforce
RetailClub’s Networking Dinner Series brings together like-minded individuals from the retail community for casual networking dinners at premier Huntington Beach venues. Enjoy delicious food, stunning views, and engaging conversations. The best part is that Networking Dinners are free to attend, thanks to the support of our sponsor community.
Wednesday, September 23rd from 7:00-9:00 PM
Sunset Vibes & Views with Merkle & Adobe
RetailClub’s Networking Dinner Series brings together like-minded individuals from the retail community for casual networking dinners at premier Huntington Beach venues. Enjoy delicious food, stunning views, and engaging conversations. The best part is that Networking Dinners are free to attend, thanks to the support of our sponsor community.
Wednesday, September 23rd from 7:00-9:00 PM
Sunset Sessions with Publicis Commerce
RetailClub’s Networking Dinner Series brings together like-minded individuals from the retail community for casual networking dinners at premier Huntington Beach venues. Enjoy delicious food, stunning views, and engaging conversations. The best part is that Networking Dinners are free to attend, thanks to the support of our sponsor community.
Wednesday, September 23rd from 7:00-9:00 PM
Oceanside Dinner with M13 x Bright Pixel: An Agentic Commerce Conversation
Join M13’s network of ecommerce operators and founders for an evening at Duke’s, right on the Huntington Beach pier. Over dinner, we’ll dig into where agentic commerce is heading and what it means for operators building in DTC and tech today.
Wednesday, September 23rd from 6:30-8:30 PM
An Intimate Dinner for Founders & Investors
Join The Artemis Fund at a common table where female founders across commerce, retail, and CPG come together over ideas, experiences, and a shared meal.
Wednesday, September 23rd from 6:30-8:30 PM
The Aisle Salon Dinner: An Off the Record Evening with AI and Commerce’s Leading Minds
Join Jason Del Rey, founder & author of The Aisle, and Krystina Gustafson, co-CEO of RetailClub, for an off-the-record dinner where leaders building at the intersection of AI and commerce trade candid perspectives on where the industry is headed.
Tuesday, September 22nd from 7:00-9:00 PM
AI Sandbox
The Death of the Click? The Role of the Brand Website in an Agentic Commerce World AI Sandbox
As AI agents begin to take over more of the shopping journey, some believe the brand website is on the brink of irrelevance. Others argue its death is greatly exaggerated, pointing to past predictions that new channels would disintermediate the website that never panned out.
In this expert-led share group, you’ll explore both sides of the debate around how agentic commerce may reshape the role and importance of the brand website.
Wednesday, September 23rd from 9:25-9:55 AM
Debating AI’s Future: LLMs as the New Superapps?
Some believe LLMs will evolve into superapps, centralizing actions that happen today across multiple tools and platforms. Others argue this future is far from certain, pointing to the complexity of commerce, competition and consumer adoption.
In this expert-led discussion, you’ll explore how LLMs may reshape the digital ecosystem, from whether they complement or disrupt existing channels to what it means for retailers and brands.
Wednesday, September 23rd from 10:00-10:30 AM
Debating AI’s Future: What Assumptions About Society No Longer Hold?
AI is advancing quickly, with the potential to drive significant gains in productivity, efficiency, and economic output. But if these gains materialize at scale, the implications extend far beyond work. Many of the systems underpinning the modern economy, from tax bases and consumer demand to education, aspiration and how we spend our time, are built on assumptions that may no longer hold.
In this session, you’ll explore the ripple effects that could reshape how society functions at a fundamental level if those assumptions break.
Wednesday, September 23rd from 12:30-1:05 PM
AI Vendor Selection: What’s Real, What’s Hype & What’s Here to Stay?
As AI hype accelerates, so does the flood of vendors claiming to offer AI-powered or agentic solutions. But not all deliver. In this expert-led discussion, you’ll explore how leaders are evaluating vendors, from the questions they’re asking to the signals they trust, and how they separate real capability from rebranding.
The conversation will also examine which SaaS offerings become replaceable in an AI world, how AI is changing the build vs. buy equation, and which vendors have true defensibility.
Wednesday, September 23rd from 1:15-1:50 PM
Debating AI’s Future: Will Ecommerce Take a Bigger Piece of the Pie?
Some believe AI will accelerate the shift to ecommerce, making shopping more personalized, efficient, and discovery-driven. Others argue its impact is overstated, pointing to continued demand for in-store experiences.
In this discussion, two experts with opposing views will explore how AI may shift the balance between digital and physical retail.
Wednesday, September 23rd from 2:00-2:35 PM
Rearchitecting Brand Loyalty When AI Does the Shopping
As consumers increasingly delegate research and purchase decisions to AI, loyalty is being reshaped by how these systems evaluate relevance, price, and preference. In many cases, new options are surfaced alongside or instead of established favorites, shifting the primary point of trust away from the brand.
In this expert-led share group, you’ll explore how organizations are rethinking loyalty to stay relevant as AI reshapes the path to purchase.
Wednesday, September 23rd from 2:45-3:20 PM
When Chat Becomes the Channel: Advertising in the Age of AI Assistants
As AI assistants become primary interfaces for discovery, they are emerging as a new advertising channel. A category that didn’t exist a year ago could scale rapidly, with ChatGPT expecting to generate up to $100 billion in ad revenue by 2030, and early data showing AI-referred traffic to be the highest converting.
In this expert-led discussion, you’ll explore what advertising looks like inside conversational interfaces today and examine the longer-term implications, including whether AI platforms become a core channel for ad spend and what it will take to scale.
Thursday, September 24th from 12:30-1:05 PM
Debating AI’s Future: Will Brand-Owned AI Agents Become the Primary Customer Interface?
AI-powered chatbots are already a fixture across retail, handling everything from customer service inquiries to product recommendations. Now, a new wave of “superagents” is emerging, designed to be more capable, more autonomous, and deeply embedded across the customer journey.
Some believe these agents will evolve into the primary interface between brands and consumers, becoming embedded within larger AI ecosystems and platforms. Others argue the role of agents will remain more limited. In this expert-led share group, you’ll join the debate.
Thursday, September 24th from 1:15-1:50 PM
Debating AI’s Future: Cost-Cutting Myths vs Realities
AI is quickly becoming a line item in every boardroom conversation, and with it, a growing assumption: AI will reduce costs, shrink teams, and drive immediate efficiency gains. But what if that assumption is fundamentally flawed?
In this expert-led share group, you’ll examine where expectations are aligned with (or diverging from) reality, how organizations are navigating this tension as they scale AI, and how the equation may change as AI gets more deeply embedded into retail businesses.
Thursday, September 24th from 2:00-2:35 PM
AI on the Store Floor: What’s Working vs What’s Struggled to Scale
While applying AI in physical stores isn’t entirely new, more advanced capabilities are starting to drive incremental gains across associate enablement, customer service, and inventory visibility. Despite these advances, challenges remain with identifying the right use cases and scaling them effectively.
Some are already driving measurable improvements in efficiency, service, and sales, while others are proving too costly or complex relative to the impact they deliver. In this expert-led share group, you’ll explore what’s working, what isn’t, and how to prioritize investments.
Thursday, September 24th from 2:45-3:20 PM
What Organizations Must Become
The strongest signals in retail AI aren’t about models or agents. They’re about trust, leadership, and the redesign of work itself. This session draws on the Women2Watch Retail AI Pulse Report to name what leaders actually have to decide.
Thursday, September 24th from 10:00-10:35 AM